Memorial Fundraising: How to Raise Money in Someone's Memory

When someone passes, friends and family often want to do something meaningful in their memory. A memorial fundraiser channels that love into support for a cause the person cared about — or for the family they left behind.

Choose a cause that honors them

• A charity they loved or that reflects their values or a cause close to their illness or passions
• Support for their family with funeral or living expenses
• A scholarship or fund in their name
• A lasting tribute like a memorial bench, tree, or community garden

Set up a simple, warm donation page

Create an online donation page with a favorite photo and a few words about the person and what the funds will support. Keep the tone personal and unhurried. Low fees mean more of each gift goes to the tribute.

Share gently and clearly

Include the link in the obituary or memorial notice, the funeral or service program, and messages to family, friends, and colleagues. Many people genuinely appreciate a clear way to help during a difficult time.

Saying thank you, even briefly, means a lot to those who give — and lets them know their contribution honored your loved one.