Brooklyn Local Social Media: Accounts and Communities to Follow

Brooklyn's social media ecosystem is unusually rich for a local community — there are dedicated news outlets, hyper-active neighborhood Facebook groups, influential community organizations, and a culture of sharing local news that spans stoops, group chats, and feeds. Knowing who's who is the difference between a fundraiser that spreads through the neighborhood and one that sits unseen.

This guide covers the borough-wide accounts worth following, then points you toward neighborhood-specific clusters. For a closer look at your area, see the guides below.

Brooklyn media and news accounts

These outlets cover neighborhood-level stories and regularly share community fundraisers that have a genuine local angle:

• Brownstoner (@brownstoner on Instagram/X) — Brooklyn real estate, architecture, and neighborhood life; strong brownstone-Brooklyn readership
• The Brooklyn Paper (@brooklynpaper) — the borough's oldest independent newspaper; covers community campaigns and neighborhood news across all of Brooklyn
• Brooklyn Eagle (@brooklyneagle) — digitally focused Brooklyn news; active on social and open to community story tips
• Gothamist (@gothamist) — NYC-wide but with strong Brooklyn coverage; reach out with a compelling local angle
• The City NYC (@thecityny) — investigative and community-focused NYC journalism; covers Brooklyn community organizing
• Bklyner / Patch Brooklyn — hyperlocal neighborhood news sites worth following for your specific area

Community and civic accounts

• Brooklyn Borough President (@bklynbp) — official borough account; shares community initiatives and events
• Brooklyn Public Library (@bklyn_library) — 60+ branches serve as community hubs; BPL amplifies neighborhood programs
• Brooklyn Community Boards — each of Brooklyn's 18 community boards has its own social presence; good for neighborhood-scale civic campaigns
• Prospect Park Alliance (@prospectpark) — covers south Brooklyn park life and community events
• Brooklyn Bridge Park (@brooklynbridgepark) — waterfront community and DUMBO/Brooklyn Heights adjacent

Neighborhood Facebook groups: where Brooklyn really talks

Brooklyn's most active community social media often isn't Instagram — it's Facebook groups. These are moderated community spaces where residents share local news, ask for recommendations, and yes, support neighborhood fundraisers:

• Park Slope Parents — one of the largest and most active neighborhood parent communities in NYC; enormous email list and Facebook group
• Prospect Heights Neighborhood Development Council (PHNDC) — active civic group with strong social presence
• Bed-Stuy community groups — multiple active Facebook groups covering this large neighborhood
• Crown Heights North Association / Crown Heights Tenants Union — active community organizations with social followings
• Williamsburg / Greenpoint community groups — search "[neighborhood] Brooklyn" on Facebook to find the active ones for your area
• Nextdoor — every Brooklyn neighborhood has an active Nextdoor community; ideal for hyper-local campaign sharing

Instagram hashtags that reach Brooklyn neighbors

Using the right hashtags puts your fundraiser post in front of people already looking at local content:

• #Brooklyn — broad reach, high volume
• #[NeighborhoodName]Brooklyn — e.g., #ParkSlopeBrooklyn, #WilliamsburgBrooklyn
• #BrooklynCommunity, #BrooklynLife, #BrooklynLocal
• #BrooklynNYC, #BklynLove
• Cause-specific: #BrooklynMutualAid, #BrooklynSchools, #BrooklynParks

How to actually get coverage

Local media and community accounts share fundraisers when the story is genuinely local and the ask is specific. A DM or email to a Brooklyn Paper reporter with "we're raising $4,000 to rebuild the garden at PS 261 in Boerum Hill — 200 kids use it every week" is much more likely to get a response than a generic "please share our campaign." Make the neighborhood angle clear, name the specific people or place it helps, and include a link to your donation page.

For neighborhood-specific social media guides, see:

• North Brooklyn: Williamsburg, Greenpoint, Bushwick, Bed-Stuy, Crown Heights
• South Brooklyn: Bay Ridge, Bensonhurst, Dyker Heights, Bath Beach, Sheepshead Bay, Brighton Beach
• Central Brooklyn: Flatbush, East Flatbush, Borough Park, Canarsie, Sunset Park, Kensington