6min read · by KindRise’s founder, a Brooklyn resident
South Brooklyn Social Media: Local Accounts and Communities to Follow
South Brooklyn — Bay Ridge, Bensonhurst, Dyker Heights, Bath Beach, Sheepshead Bay, Coney Island, and Brighton Beach — has some of the borough's most distinctive communities: multi-generational Italian-American neighborhoods, the Russian-speaking enclave of Brighton Beach, a tight maritime community in Sheepshead Bay, and the beachfront world of Coney Island. Social media in this part of Brooklyn is less Instagram-influencer-driven and more rooted in community Facebook groups and local outlets.
Bay Ridge
- Bay Ridge Courier (@bayridgecourier) — dedicated hyperlocal news outlet covering Bay Ridge; active on social media and genuinely interested in community stories and fundraisers
- Bay Ridge Facebook groups: search "Bay Ridge Brooklyn" on Facebook — there are multiple active community groups; fundraisers, lost pets, and local news all circulate here
- Bay Ridge Community Council: civic group with social presence; good contact for neighborhood-wide campaigns
- Key hashtags: #BayRidge, #BayRidgeBrooklyn, #BayRidgeNYC
Bensonhurst and Dyker Heights
- Bensonhurst Bean — hyperlocal news site covering Bensonhurst and surrounding areas; shares community news and has an active social following
- Neighborhood Facebook groups: search "Bensonhurst" and "Dyker Heights" on Facebook for active community groups; these neighborhoods have strong in-person networks that mirror onto Facebook
- Church and community org pages: both neighborhoods have many active Catholic and other religious community organization pages; if your fundraiser involves a local institution, these are natural amplifiers
- Key hashtags: #Bensonhurst, #DykerHeights, #DykerLights (huge during the holiday season)
Sheepshead Bay
- Sheepshead Bites (@sheepsheadbites) — one of Brooklyn's best hyperlocal blogs; covers Sheepshead Bay, Marine Park, and surrounding areas with a real community following
- Sheepshead Bay Facebook groups: active neighborhood Facebook groups where community fundraisers and local news circulate
- Key hashtags: #SheepsheadBay, #SheepsheadBayBrooklyn
Brighton Beach and Coney Island
- Russian-language Facebook groups: Brighton Beach's large Russian-speaking community is very active on Facebook, including in Russian-language neighborhood groups — if your campaign serves this community, a post in these groups (or translated into Russian) can reach thousands of neighbors
- Coney Island USA / Coney Island community organizations: Coney Island has active community organizations with social followings; cultural events and neighborhood campaigns get pickup here
- Coney Island Development Corporation: civic organization covering the neighborhood with a social media presence
- Key hashtags: #BrightonBeach, #LittleOdessa, #ConeyIsland, #ConeyIslandBrooklyn
Bath Beach and Marine Park
- These quieter neighborhoods rely most on Nextdoor and local Facebook groups; search by neighborhood name on Facebook to find active community groups
- Sheepshead Bites covers Marine Park as part of its broader south Brooklyn coverage
- Key hashtags: #BathBeach, #MarinePark, #MarineParkBrooklyn
South Brooklyn-wide
The borough-wide accounts (Brooklyn Paper, Brownstoner, Gothamist) cover south Brooklyn, though less intensively than north Brooklyn. The Bay Ridge Courier and Sheepshead Bites are often the better first contacts for a hyperlocal south Brooklyn story.
Running a fundraiser in south Brooklyn? See the neighborhood guides: Bay Ridge, Bensonhurst, Dyker Heights, Sheepshead Bay, Brighton Beach, Coney Island.
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Frequently asked questions
What local social media accounts should I follow in Bay Ridge or Bensonhurst?
Follow the Bay Ridge Courier and local neighborhood Facebook groups, Nextdoor, Italian-American community organization pages, and neighborhood business associations on social media. Bay Ridge has several active community pages on Facebook and Instagram.
How do I promote a community fundraiser in Sheepshead Bay or Brighton Beach?
Post in neighborhood Facebook groups (including Russian-language groups for Brighton Beach), use Nextdoor, reach out to the Bay Ridge Courier and Sheepshead Bites for media coverage, and use neighborhood hashtags on Instagram.